What's different — in plain terms, no jargon.
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Found when patients search for a surgeon
Homepage has very little written content — hard for people to find you via search
Each procedure and condition gets its own detailed page — the whole site works to bring patients to you
When someone searches "hip replacement Auckland" or "ACL reconstruction surgeon NZ", your new site gives them a clear, confident answer.
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Referral or appointment always one tap away
Contact details are buried on a separate page — phone number isn't tappable on mobile
Call button and referral link visible on every page, on every device
Patients and GPs who are ready to act can do so immediately — without hunting for a number or loading another page.
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Your credentials and accreditations build instant confidence
Fellowship training, awards, and Southern Cross affiliation are one page deep — most visitors never see them
FRACS, NZOA, Southern Cross, 100+ annual knee replacements — all visible at a glance from the first page
Patients choosing a surgeon need to trust before they pick up the phone. Credentials shown early make that decision easier.
A logo, a tagline, and a navigation menu — little else
81 words of content on the whole homepage
No clickable phone number — patients have to copy and dial manually
No contact button visible while reading — it disappears when you scroll past the top
Qualifications and fellowship training hidden one click away
No mention of Southern Cross affiliation or ACC on the first page
12 images without descriptive labels — missing a large group of search visitors
No patient testimonials or outcome results visible anywhere
Clear hero statement positioning Nick as Auckland's leading hip and knee specialist
Full service overview — hip, knee, and trauma — immediately visible
Tap-to-call phone number and referral link always on screen
Sticky contact bar follows visitors as they scroll
FRACS, NZOA, fellowship hospitals, and awards shown on arrival
Southern Cross affiliated and ACC-accredited badges above the fold
All four clinic locations with directions links
Dedicated patient guides and a health-professional referral section
Patients searching for hip or knee specialists in Auckland find you before they find a competitor
More traffic
GPs can refer directly from the website using your Healthlink EDI, fax, or email — all in one place
Faster contact
Fellowship training in London and Bristol, two national awards, and 100+ knee replacements per year — all communicated clearly
Higher trust
The site loads fast and works perfectly on every phone — the majority of patients search on mobile
Mobile ready
You own the code, the domain is yours, and nothing is locked into a template platform that can change without notice
You own it
New procedures, updated clinic hours, or staff changes can be made any time — no platform subscription required to edit
Always fresh
Every condition and procedure page gives patients the information they need to feel informed and ready to book
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